Increase Conversion With Personalization Printing

Increase Conversion With Personalization Printing

If you’re searching for new ways to increase your conversion rates, you may want to take a closer look at personalized print marketing. Consumer demand for personalized marketing has never been higher. One way to improve brand visibility and increase conversions is to meet consumer demand for personalization printing as a business. Additionally, digital enhancements in print technology have been growing to meet the desired increase in personalization options for consumers.

Personalization printing allows you to create eye-catching print marketing materials that set you apart from the competition. Personalized print marketing materials allow you to forge greater connections with your customers, inspire brand loyalty, and boost conversion. Let’s dive into what personalization printing is, why it’s important, and what benefits you can realize by personalizing your print marketing materials.

What is Personalization Printing?

Personalization printing is a form of personalized marketing specifically for print materials. The goal of personalization printing and personalized marketing, in general, is to create a deeper connection between your business and your customers. This is accomplished by adding personalized touches to your marketing materials.

Personalization can take many forms, including:

  • Marketing based on specific geographic locations;
  • Incorporating customer-data to generate marketing materials that target their interests;
  • Generating marketing materials based on triggering events, such as signing up for a gift registry or a change of address.

Why Personalize?

Modern businesses often struggle to find effective methods of connecting with existing and new customers alike. This has only become more difficult in recent years, as competition for consumer attention has made it difficult for new and smaller brands to gain a foothold. Some companies have turned to customization for all areas of the customer experience to enhance brand loyalty through a personal touch. Digital print for packaging is just one way businesses have begun to personalize product for their consumer base.

Stagnate designs, and one-size-fits-all marketing approaches compound the challenges that businesses face in getting their brand and products into the hands of customers. Though a blanket print marketing approach was the only cost-effective means of producing wide-ranging marketing materials, that is no longer the case. 

With digital print services and modern Xerox printing solutions, businesses of all sizes can now add personalized touches to their marketing materials with ease.

Personalization printing leverages digital printing power and incorporates customer profile data to generate personalized marketing materials for your customers. In doing so, it leaves behind the stagnate, one-size-fits-all approach to print marketing that fails to resonate with modern consumers or your target audience. Instead, it creates a connection between customers and your brand that improves conversions and ensures that one-time customers become repeat customers.

Key Benefits of Personalization Printing

Here are a few of the key benefits that can come with an effective personalized marketing campaign:

#1 Develop Customer Loyalty

In today’s busy world, it is harder than ever to connect with your customers, even as channels of communication become more streamlined. To capture and hold the attention of your customers, you need to stand out. Personalization printing allows you to do that by creating marketing materials that incorporate customer-specific data. Whether it is based on their location, past purchases, or interest in similar products, bringing your marketing materials down to the personal level through a customized product develops a connection with your customers that lets them know you see them and that their business is important to you.

#2 Build Your Business

If you’re exploring new avenues of growth, personalization printing can help. Personalization can allow you to create an immediate connection with new potential customers. If a customer has signed up for your marketing materials, a personal touch on a newsletter or catalog can help the customer develop a relationship with your brand. Personalization printing shows your customers that you see them as unique people, and you value them as such. At the same time, personalization printing allows you to meet consumer demand for the unique, personalized shopping experience they have come to expect.

Closing Thoughts

Personalization printing can be a powerful way for businesses to solidify their customer base and create strong bonds with their target audience, new customers, while still retaining the brand identity that they’ve worked hard to cultivate. Personalization printing leverages the power of digital print technology to use customer-profile data to personalize print marketing materials. Personalization can take many forms, from simply addressing marketing materials to your customers, specifically tailoring marketing materials around a customer’s past purchases or interests.

The power of personalization printing lies in creating a unique shopping experience for consumers. Consumer demand for a personalized shopping experience has grown over recent years, and many of today’s shoppers have come to expect a shopping experience that has been tailored to them. By meeting this demand, businesses can develop brand loyalty while increasing sales with new customers.

To make the most out of personalized printing, you’ll need the right tools for the job. That’s where Xerox digital printing comes in. If you’re ready to learn more about what personalized printing can do for your business, contact our team at X-Digital today. Alongside our wide range of new and refurbished Xerox printers, X-Digital also has 30 years of experience providing technical support, service, and much more. If you’re ready to take your print marketing program to the next level, contact X-Digital today.


  1. “4 Examples of Personalzation in Print (That Work)” – https://plumgroveinc.com/4-examples-of-personalization-in-print/
  2. “How to Develop a Unique (& Memorable) Brand Identity in 2020” –  https://blog.hubspot.com/agency/develop-brand-identity
  3. “Why Digital Printing and Personalization Are the Future of the Printing Industry” – https://www.smallbusinessbonfire.com/digital-printing-personalization/
  4. “Consumer Demand For Personalized Content Reaches All-Time High” – https://cmo.adobe.com/articles/2018/1/adobe-2018-consumer-content-survey.html#gs.aqx6vp

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